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What the heck is Intermittent Fasting?
2 months ago

What the heck is Intermittent Fasting?

Consumer behaviour is complex. With the chaos of the global pandemic, consumers’ have shown us panic buying, levels of overt hostility and kindness different than we had witnessed prior to …
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What the heck is Pomegranate Syrup?
5 months ago

What the heck is Pomegranate Syrup?

Consumer behaviour and eating sugar is complex. Prior to the global pandemic, consumers were welcoming sugar reduction, however since March with the stay at home directives, we are observing more …
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What the Heck are Mung Beans?
1 year ago

What the Heck are Mung Beans?

Mung beans are showing up on ingredient lists of plant-based foods including the Beyond Burger. I wasn’t familiar with them, and thought what the heck are mung beans? So my …
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What the Heck are Tiger Nuts?
1 year ago

What the Heck are Tiger Nuts?

You are probably asking yourself: “What the heck are tiger nuts?” Tiger nuts, aren’t actually nuts, but instead grow as a wild weed and are classified as tubers (1). They …
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What the Heck is Argan Oil?
2 years ago

What the Heck is Argan Oil?

Argan oil may be a well-known all-natural beauty product for healthy skin and hair. But what about argan oil in the kitchen? Its culinary uses are becoming more evident as …
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What the Heck is Matcha?
3 years ago

What the Heck is Matcha?

I first wrote about baking with matcha in 2010 and fast forward seven years later it continues to be on trend and one of the favourite varieties of teas in …
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