Cassava was trending in North America in 2018 for its grain-free, nut-free, gluten-free, and paleo characteristics and remains popular into 2021. It is a nutty-flavoured, starchy root tuber. It’s been a fixture of the West African diet for years because …

What the Heck is Cassava? Read more »

This is another blog topic from my early 2020 list, before the global pandemic disrupted the world’s focus for almost everything including our behaviours around food and eating patterns.  As consumers continue to crave innovative healthy snacks from natural sources …

What the Heck are Water Lily Seeds?  Read more »

The global pandemic has transformed the way we shop, eat, and think about food.  My clients are asking me which trends will continue as we re-open with the shadow of a second wave looming over us.  Based on my experience, …

My Top Three Pandemic Trends That Will Continue    Read more »

Consumer behaviour is complex. With the chaos of the global pandemic, consumers’ have shown us panic buying, levels of overt hostility and kindness different than we had witnessed prior to the crisis, plus more controlling behaviours to gain power over …

What the heck is Intermittent Fasting? Read more »

Prior to the global pandemic, consumers were interested in mushrooms and immune health. Now that we are focussed on improving our wellbeing including nutrition and fitness habits amid COVID-19, foods with immune health halos are becoming even more popular. Reishi …

What the Heck are Reishi Mushrooms? Read more »