Consumer behaviour is complex. With the chaos of the global pandemic, consumers’ have shown us panic buying, levels of overt hostility and kindness different than we had witnessed prior to the crisis, plus more controlling behaviours to gain power over …

What the heck is Intermittent Fasting? Read more »

Prior to the global pandemic, consumers were interested in mushrooms and immune health. Now that we are focussed on improving our wellbeing including nutrition and fitness habits amid COVID-19, foods with immune health halos are becoming even more popular. Reishi …

What the Heck are Reishi Mushrooms? Read more »

First up – technically it’s a dairy-free substitute for butter or simply a plant-based spread. This is not something new, the terms butter and milk are widely being used to describe plant-based alternatives both on package and via marketing campaigns, …

What the Heck is Watermelon Seed Butter? Read more »

In My Top Five Food Trends for 2020 blog, I predicted foods for healthy aging will continue to gain momentum this year.  We’ve been hearing more about choline and its role for healthy brain development and maintenance. So, what the …

What the Heck is Choline? Read more »

As consumers’ interest in high protein plant-based ingredients become more popular, plant-based innovations continue to grow across all categories. Now, what the heck are lupins? Lupins known scientifically as Lupinus L., or as lupine. They are legumes grown in western …

What the Heck are Lupins? Read more »